Biotechnology, Nanotechnology and Medical Electronics
This book breaks new ground on customer care. Drawing on the author's international experience and research, it provides new insights into helping customers make the best use of their time when dealing with YOUR organisation. Guidance is given on 'time shaping' for optimum customer satisfaction. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.
This volume presents a comprehensive overview of the current rural health environment by sorting topics into coverage of the demand for rural health, the supply of resources (facilities and personnel), the broad application of technology, and the roles of government policies and rural sociology. A major purpose is to guide those involved in decision making and planning to insure continued provision of health care for rural residents. A unique feature is the integration of innovative approaches throughout the work; there is a recognition that several rural institutions are undergoing transition and that fresh approaches are critical. This work will be of interest to scholars, policy-makers, and practitioners in rural health care, health care facilities, and health care management.
Innovations in Health Care is the fourth title in an ongoing series from the biennial conference Organizational Behaviour in Health Care. It compiles case examples of innovations within complex healthcare settings that are working, providing some credible and valuable examples of what can be and has been accomplished through organizational change. It also explores a range of cases where innovations were hindered or blocked from completing or sustaining across time, critically examining where current theories and practices are falling short and why there are problems that remain unsolved.
Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological.
A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us aboutsocial and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism.
Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
We belong to a generation in urban India that really is unable to fathom the need to agonize about the foreign-ness of the West as we have normalized the presence of many aspects of western civilization in our lives; it is cool to speak English with a (south) Indian slightly incomprehensible drawl, eat with your fingers and be arrogant about the poverty that still exists alongside the overt wealth that is uber-evident all around. My parents were migrants to India from Bangladesh after 1947, and I grew up listening to many linguistic variations of Bengali; by the time my children grow up, the colonial past will be as distant to them as the Mohenjo-daro-Harappa civilizations. The colonial past for them will be another phase in the history of India, as was the Islamic past. Their generation of natives won't really care about how the Orient was discursively constructed by the West and that colonial-native relationships might have been fraught with tension and notions of power. Texts which deal with the white sahib, the civilizing mission of the white Europeans versus the effeminate, natives will be as anecdotal (and amusing) as cartoon strips. They will be so far removed from the memories of British-western colonization, that the past of the previous two hundred years will become, mostly, literary-textual sources for history. My children will say, "once upon a time, the West construed us within such racialized parameters of Other/barbarian and it is amusing for us as we read them." Natives collaborated with the West as many aspects of modernity were transferred onto the colonies. In a letter that Jeremy Bentham wrote to Rammohun Roy in 1831, Bentham describes himself as having had a great influence on James Mill who dictated the histories of India through his work, The History of British India (1818); Mill is seen as a family friend, a discipline and a student of Bentham. What is of immense interest is how Bentham subtly suggests to Rammohun that his ideas have been influential in determining the future of India, via the various people whom he knew (he mentions many officials of the EIC and James Mill, of course) and therefore, his establishment of the new penal system in England-the panopticon-is also an institution that Rammohun could consider for India. Bentham wrote, requesting Rammohun to join in the process of establishing an ideal prison system in India: What say you to the making singly or in conjunction with other enlightened philanthropists, an offer to Government for that purpose [of building the panopticon]? Professors of all religion might join the contract; and appropriate classification and separation for the persons under management provision correspondent to their several religions, and their respective castes; or other allocations under their respective religions. This is a fascinating anecdote to narrate, showing us the near macabre ways in which the new modern systems of knowledge that were emerging in the West were transferred to the colonies. One can argue that the issue is this: to understand whether the natives were complicit and starry eyed at the newness of western civilization and not to agonize over the fact that western discourses that were written in the two hundred years of global colonization were replete with images of the sly native who is also a barbarian, versus the civilized West. Postcolonial theory has discussed, ad nauseam, the fractured psyche of the colonizer/colonized in the presence of the specter of the racial Other. The colonized were written over, and denied subjectivity. But all of this, at the present, is now passe. We have to keep in mind that simultaneously, during colonization, the natives were synthesizing two disparate cultures. As we historicize the emergence of postcolonial theory, it will allow us to declare the death of this particular theoretical and literary movement."
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Biotechnology, Nanotechnology and Medical Electronics Books
Biotechnology, Nanotechnology and Medical Electronics